STORIES

View of St. Peter's Basilica through an open window with wooden shutters in a historic building.

The Art Of Italian Travel Posters: A Short Journey Through Time

From the cobbled alleys of Rome to the golden vineyards of Tuscany, Italy has long been a dream destination. And in the early 20th century, before hashtags and Instagram, it was posters that did the dreaming for us.

Coffee station with turquoise espresso machine, glass domes with croissants, bottles of wine, cups, and glasses in a cozy cafe with Rome poster on beige wall

Why the Smartest Hospitality Spaces Are Turning to Vintage Posters

In hospitality, details matter.

You can serve the best food, pour the perfect drink, offer impeccable service — but if your space doesn’t feel right, you’ve lost the guest before the starter hits the table.

A group of five people with a dog at a whiskey bar with dark wood decor, bottles on shelves, and a colorful Sorrento travel poster in the background. Two women and three men are engaged in conversation, with one man preparing a cocktail behind the bar.

Why Vintage Posters Are the Best Wingman for Your Bar Walls

You don’t need another neon sign that says “But First, Cocktails.”
You need artwork that speaks in low tones, like a jazz record.
You need something that says:
This isn’t just a bar. This is your bar.

A smiling barista in a beige shirt and brown apron standing behind a coffee bar in a warmly lit cafe, with a coffee grinder, espresso machine, and vintage-style decor, including framed posters and green tiled walls.

How Vintage Posters Give Cafés That “I’ll Stay a Bit Longer” Feel

You can smell the espresso.
You can hear the milk steaming.
But the first thing a customer notices — before taste, before service — is how your café feels.

Hotel lobby with checkered black and white tile floor, yellow armchairs, wooden table with a flower arrangement, warm lighting, framed artwork, and a large poster of Lake Como with two women, one in a boat.

Why the Best Hotels Use Vintage Posters to Make Guests Feel Something

Hotels aren’t just about beds anymore.
They’re about atmosphere.
About the moment your guest walks through the door and decides:
"I like it here."