The Golden Age: 1920s to 1960s

During this golden era of tourism, train stations, travel agencies, and cruise liners were adorned with posters designed to ignite wanderlust. Artists like Mario Borgoni, Marcello Dudovich, and Gino Boccasile created iconic images using flat color, dramatic perspective, and painterly flair.

Each region was a masterpiece:

• Venice shimmered with gondolas and golden domes.

• Florence was a blend of Renaissance domes and terracotta roofs.

• The Amalfi Coast curved seductively with citrus groves and sun-drenched cliffs.

These weren’t just destinations. They were invitations.

From Propaganda to Pop Culture

While many posters promoted leisure, others served more practical or even political roles. In the post-war years, tourism became a vital part of Italy's economic recovery. Posters evolved to become symbols of cultural pride and national rebirth.

By the 1960s, the rise of mass tourism and photography slowly replaced illustration. But the style—that unmistakable blend of elegance, romance, and nostalgia—never disappeared. If anything, it became more iconic.

Our Revival: Art that Travels Back in Time

At Vintage Italian Poster, we recreate this spirit with modern precision. Every piece in our collection is inspired by the visual language of those early masters:

• Flat, warm-toned palettes (think olive, terracotta, mustard, and cream)

• Hand-drawn textures with painterly softness

• Cinematic compositions brimming with detail and movement

Whether it’s a kiss in Chianti, a Vespa zipping through Florence, or a lazy afternoon in Capri, our posters aren’t just decorations. They’re time machines.

Why Vintage Posters Still Matter Today

As interiors shift toward individuality and character, people are ditching mass-produced prints and looking for something that tells a story. Our posters offer:

• A slice of authentic Italian culture

• A nod to timeless design

• An effortless conversation starter in any room